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Okcupid online dating sites. Throughout Sam Yagan’s job, totally free have been the operative word.

Okcupid online dating sites. Throughout Sam Yagan’s job, totally free have been the operative word.

A free Web-based copycat as a math major at Harvard in the late ’90s, Yagan forever altered the market for student cheat sheets, then dominated by the iconic black-and-yellow CliffsNotes booklets, with his sparkNotes. Next, Yagan went following the music company, producing the file-sharing device eDonkey. Prior to the business ended up being litigated away from presence by a record-industry lawsuit, it boasted the entire world’s many file-sharing that is popular, bigger even than Napster.

Now Yagan had attempted to bring able to internet dating, a market that is growing by an amount of, as Yagan saw them, high priced and unsatisfactory rivals like IAC’s (NYSE: IACI) Match.com. Yagan figured he could inflict severe harm on Match, the industry giant with 2007 income of $349 million, along with other big registration web sites such as for instance eHarmony and JDate simply by using the exact same strategy he employed with SparkNotes. “Take a business that is existing” he explains, “reduce the revenue that industry creates by providing a totally free product, after which claim the rest of the income yourself. “

He’d spent 3 years building their site that is dating, with partner Chris Coyne along with raised almost $7 million.