Before you prep for Ebony Friday, prepare for Gold Rush, a 48-hour flash purchase intended to commemorate and support Asian US and Pacific Islander (AAPI) founders. The event that is two-day feature exclusive discounts and one-of-a-kind gift suggestions from 30 Asian-led beauty, fashion, and lifestyle brands from November 20 at 12 p.m. EST through November 22.
You will find product product sales on skin-care, makeup products, and locks brands Recipe that is glow & Lily (including 30 % off certainly one of my own favorites — the Glass Skin Refining Serum), Soko Glam, U Beauty, and Musely; fashion brands 3.1 Phillip Lim, Prabal Gurung, Asian American woman Club, Senreve, and Covry eyewear; in addition to lifestyle brand name Blueland’s cleansing services and products and Oura’s sleep-tracking bands.
Gold Rush is made by Gold home, the nonprofit collective of Asian founders, leaders, and creatives that launched #GoldOpen, which supported sold-out tests (plus some # 1 opening weekends) of Asian-led film jobs in great amounts Rich Asians, Aquaman, The Farewell, and Parasite.
The Gold Rush concept was created during a 2018 supper then further shaped by the advisory council of Asian American leaders, including yours undoubtedly, Gurung, Lim, Michelle Phan, Hasan Minhaj, Public class’s Dao-Yi Chow, Lisa Ling, and much more.